Tag: Chanel No 5

COULD THIS BE THE END OF BEAUTIFUL PERFUMES?

Bad news for those who have allergies or not. 

A team of EU scientists are testing whether a key ingredient from a fragrance, a naturally occurring type of tree moss causes allergies. Tree Moss has always been an important ingredient in high end fragrances of its’ specific earthy and woody scent. FYI, under rules implemented by the European Commission in 2006, 26 common ingredients including the tree moss and eugenol (found in rose oil), must be declared on the packaging of perfume because they are potentially allergenic. 

And now the Commission’s Scientific Committee of Consumer Safety, whose in charge to protect citizens from harmful substances, want the tree moss (reportedly used in Chanel No 5) to be banned. Meanwhile, it’s still a guideline and not law, so The International Fragrance Association will conduct further research of this serious matter, I’ll keep you posted.

Personally, I believe that it’s impossible to change ingredient(s) in a classic and probably the most loved fragrance that has been around since 1921 and sold every 30 seconds in the world. Don’t you think so too? 

A MAN TO BECOME THE FACE OF LADIES FRAGRANCE

And reportedly that very man, paid US$7 million to become the first male ever to sell a woman’s fragrance for this ultra famous fashion house. Correction: it’s not just a fragrance, it’s Chanel No 5.

First introduced in 1921, Coco Chanel herself pronounced Chanel No 5 as “a woman’s perfume, with the scent of a woman”. Thanks to Marilyn Monroe who admitted to only wore a few drops of Chanel No 5 to bed, it became an iconic fragrance of glamour Hollywood superstars. Nevertheless, Marilyn was never become an official representative for the brand back in 1960’s.

Looking back at the Chanel No 5 advertisements, the glamorous women had graced the ads. From Coco Chanel herself in 1930’s , Catherine Deneuve in 1975, to Nicole Kidman in 2004 and Audrey Tautou in 2009. In 2012, for the first time in history of this iconic perfume, a man has been named to represent the scent in their ad campaign. Brad Pitt.

Until now, I’m still asking myself why. My lucky guess, looking back to the 1960’s ad which said “Every woman alive loves Chanel No 5”, maybe because every woman alive loves Brad Pitt? President of Chanel Fragrance & Beauty, Andrea d’Avack said, “We believe this dynamic, modern campaign will make people think in a completely different way about No 5.” Well, we’ll see. The commercial is reported to make its debut on October 15th.