- Caroline Dery, Group Product Manager Kérastase Paris
THINNING HAIR?
What would you say if I tell you that there’s help?
Internal & external factors like UV rays, stress & hormone imbalance will contribute to slow hair growth. They caused a situation called Normoxia (over production of oxygen), which made it harder for the follicles to produced new hair. At this phase named Dormant, hair follicles activities will stop & produced no hair for 2 until 12 months before they enter the new life cycles. If you’re unlucky, hair follicles can be stuck in this phase until 10 years!
Oh dear…But thank goodness for L’Oreal Research which found a fact that during this Dormant phase, stem cell hold a key role in the hair renewal process.
The latest hair serum from Kérastase, DENSIFIQUE, was launched last week at La Seine by Marquee, Cyber Tower, Jakarta, Indonesia.
This very innovative product can mimic the essential condition of stem cell activity on our scalp and reactivate the follicles to reveal up to 1700 new hair in three months. At the event, Caroline Dery, Group Product Manager Kérastase Paris explained how to apply DENSIFIQUE everyday. “This will be a new routine for our scalp and hair. Apply one bottle a day to a freshly cleaned (after shampoo, conditioner or mask), towel dried hair.” Currently, you can buy DENSIFIQUE in 128 Kérastase Salon in Indonesia for Rp 785.000/box of 10bottles.
You must be logged in to post a comment.