And reportedly that very man, paid US$7 million to become the first male ever to sell a woman’s fragrance for this ultra famous fashion house. Correction: it’s not just a fragrance, it’s Chanel No 5.

First introduced in 1921, Coco Chanel herself pronounced Chanel No 5 as “a woman’s perfume, with the scent of a woman”. Thanks to Marilyn Monroe who admitted to only wore a few drops of Chanel No 5 to bed, it became an iconic fragrance of glamour Hollywood superstars. Nevertheless, Marilyn was never become an official representative for the brand back in 1960’s.

Looking back at the Chanel No 5 advertisements, the glamorous women had graced the ads. From Coco Chanel herself in 1930’s , Catherine Deneuve in 1975, to Nicole Kidman in 2004 and Audrey Tautou in 2009. In 2012, for the first time in history of this iconic perfume, a man has been named to represent the scent in their ad campaign. Brad Pitt.

Until now, I’m still asking myself why. My lucky guess, looking back to the 1960’s ad which said “Every woman alive loves Chanel No 5”, maybe because every woman alive loves Brad Pitt? President of Chanel Fragrance & Beauty, Andrea d’Avack said, “We believe this dynamic, modern campaign will make people think in a completely different way about No 5.” Well, we’ll see. The commercial is reported to make its debut on October 15th.