Thanks VOV Indonesia (@vovmakeupid) for sending me their latest products to review
which comes in a pretty black makeup pouch.


Unlike most of Korean brands which concentrate on skincare products, VOV strengthened
its position in Indonesia to be the only K-Makeup who concentrates on colors
makeup. And these are their latest innovations eye & lip colors makeup: ALL
DAY STRONG EYE COLOR & LIP COLOR. Both come in chubby retractable matte
pencil packaging, with a big round tip.

Here’s my review.


They sent me three shades of eye color to try, SL 211 (Silver Salt), PK 101 (Diabouquet) and BR 802 (Nude Foundation). As the name stated, SL 211 is shimmery silver, PK 101 is light
pink with shimmer and BR 802 is a pretty caramel shade with matte texture. I
believe it’s the only matte in the range. Please … please make more matte
shades in the future.

Personally, I don’t like to use shimmer and creamy eye color because I have oily lids and the colors will look ugly by noon. But with this VOV ones are different. Even though the two out of three shades, SL 211 and PK 101 are shimmery, they didn’t end up with oily lids
look. Judging from the swatch I did on a piece of paper, not even a slight of oil shown after 24 hours.

The best part: the shades stay true even if I don’t use eye primer and they didn’t crease by the end of the day.

I recommend to use these as eye shadow, not liner, because the tips are kind of big and round which make it difficult to reach small corner. And, make sure you blend fast after applying, because they tend to set faster than any eye color pencils I’ve tried. I love to bring these as a part of my traveling makeup kit, as I don’t have to worry they’ll be
broken to dust.


Being K-Makeup, their shades are limited to pink, red and orange. I wish they’ll
extend to nude shades because I really like their texture. They sent me three shades:
PK 101 (Pingvely), RD 302 (Smoke Red), and OR 202 (Coralster). As you can see
on the swatch I made, PK 101 is more to fuchsia than a true pink, RD 302 is a
brownish red and OR 202 is coral with touch of pink. These shades are lovely
bright, perfect to wear with nude eyes look.

Very smooth and creamy texture, therefore really easy to apply (you can skip lip
liner because these can act like one, too). Unlike some K-Makeup lipsticks I’ve
tried, these are super pigmented and gave matte finish without exaggerating any
lip lines. And hardly any kiss-up…yes, they’re transfer-proof but no worries,
they’re easily remove by cleansing oil.



This week VOV Indonesia sent me these VOV SUPER FITTING LIPQUID to try. 

FYI, VOV is a cosmetic brand from South Korea since 1981 and owned by LG Household & Healthcare Korea. Available in Indonesia since 2004, their latest concept is “Girly and Modern Chic”. 

And of course, that very concept was truly represented on their products. Just take a look at these lipsticks they sent me!

Priced at IDR240K each, don’t get fooled by the packaging. They might look like ordinary lipstick, but when twisted to open, voila! 

(From Left to Right: Orange Scene, Sweet Rich Pink, Signature Red)

They are liquid lipstick. Well actually VOV Super Fitting Lipquid is a combination between lipstick, lip tint and lip stain altogether. Different from other liquid lipsticks that I’ve tried which basically matte or suede in texture, it’s more light and watery. But no worries, it wasn’t runny at all. In fact, I was surprised by the highly pigmented color, even though I just swiped once. 

I used ‘Sweet RIch Pink” for the pic above, and I like how it felt really comfortable on the lips. The applicator also made it easier to apply. I decided to pull on the full lips, though I eager to try the lipstick to create Ombre Lips which they recommended on the press release. Stay tune for the Ombre Lips look!

VOV Super Fitting Lipquid is now available in 10 colors, which you can get on their counters, in SOGO Kelapa Gading Mall, SOGO Kota Kasablanka, MATAHARI Supermall Karawaci, METRO Plaza Senayan and many more. Visit their instagram @VOVMakeupID for more infos.