Comfortable. Introducing the second Fall/Winter Collection 2014 from UNIQLO’s LifeWear.

Last week I was invited to Uniqlo Indonesia’s event to celebrate their upcoming Fall/Winter Collection, with two top stylists Ayla and DeUt and 4 style people from different professions. 

Uniqlo has a special space in my fashion heart. I used a lot of Uniqlo’s for the upcoming Indonesia’s big screen movie, Supernova, as their wardrobe director. Because I believe Uniqlo is comfortable to wear with good materials and design. Plus, the never ending choices of their layering factor is a bonus for any fashion stylists.

Check out some of their Fall/Winter 2014 line up from the pics above. Which one’s your favorite? Mine will be the parka from Ultra Light Down. Very light (perfect for traveling to a colder climate), and thanks to a sleek lining woven with aluminium fibers, they’re now come with more great heat retention. HeatTech is also one of my fave. Very soft, great for layering as an innerwear and especially for the Women’s HeatTech, they’re infused with camellia oil for silkier and smoother feel. Another soft feel come from their Fleece, Flannel, Extra Fine Merino, Sweats and even their Denim (so stretchy and comfortable, you can split like a ballet dancer with it). 

Since the end of year is approaching real fast, I do believe this collection will come in handy as most of us travel to colder climates for end of year holiday. I can see myself packing with this collection already. 

Thanks to Fame74 for most of the pics above. 


I really hope I’m one of the five lucky winners who’ll win a trip to Japan, brought to us by one of my favorite brand, UNIQLO.

To celebrate their first anniversary in Indonesia, UNIQLO is having a special campaign for their customers: 1st Anniversary Thank You Campaign. From May 23 to June 29, 2014, those who shop for Rp 250.000 will get one sticker and when you reached 10 stickers, you’ll get a chance to fly to Japan for free! There’s more: the exact coupon with that 10 stickers stick on it can be used as Rp 100.000 shopping voucher from July 1, 2014 onwards. Oh, and the 5 lucky winners will be announced on July 10, 2014. Wish me luck as I have 5 inside their box already (yeah, I shopped that much!).

I was there at their celebration party in Foundry no.8, earlier this June, and boy it was packed! I love how they installed UT t-shirts everywhere and they even invited DJ Elly Rose from Japan. And check out those ‘sushi train’ (cute, right?). Congrats for UNIQLO!!! (I’m crossing my fingers for that trip to Japan). 


Ines de la Fressange: French fashion icon, once a muse for Karl Lagerfeld, star model for Chanel for 7 years in a row, now collaborates with Uniqlo.

Parisian chic style really gets me. I mean, come on, dress like a Parisian is so elegant yet effortless, who wouldn’t love it? And one thing for sure, we don’t have to live in Paris to achieve our very own Parisian chic style. Thanks to a special collaboration collection of Uniqlo & Ines de la Fressange, just in time for Spring Summer 2014.

Last Wednesday, March 26, 2014, I was invited to the launch of Uniqlo Spring Summer 2014 at Ice Palace Theatre, Lotte Shopping Avenue. There were special guests at the event, Daniel Boey and Pevita Pearce, Indonesian actress. Yasuhiro Hayashi, President Director & COO Uniqlo-PT Fast Retailing Indonesia also commented on why Uniqlo use the tagline ‘LifeWear’. “It actually came from our customers. Something to wear everyday, it’s not sports wear or casual wear. It’s LifeWear.” I totally agree, as I found Uniqlo as very comfortable for Jakarta’s harsh weather, and very affordable as well. Linen and Supima Cotton are just two of their premium materials, fabrics that offer a comfortable experience for those wearing it, everyday. So comfortable, Ines de la Fressange, the style icon herself, is indeed a real customer of Uniqlo before her collaboration collection launched. The Ines de la Fressange collection comprises four lines, “Petite Parisienne”, “Bleu, Blanc, Parisiennes”, “Note Parisiennes” and “Souffle de Parisiennes” in total about 70 items which will arrive gradually in Jakarta stores. Meanwhile the first line already in stores since March 26, 2014.

At the launching event, I also got a chance to meet Daniel Boey. You might recognize Daniel from his works for Asia’s Next Top Model, and he worked for celebs like Tyra Banks, the gorgeous supermodel Bar Rafaeli and Adam Lambert. The ever humble Daniel shared his tips on fashion styling for everyday wear, “We need a strong foundation of basic items, which we can find easily with attractive prices at Uniqlo. And always dress for yourself, don’t pick up the trend just like that. Pick a fashion trend that suits you.” He shared his inspiring ideas to mix and match the LifeWear 2014 Spring Summer Collection. Three looks to be exact: Denim on Denim, Eclectic Mash Up & Athletic Chic (see the pics above).

Denim on Denim is my personal favorite. Daniel recommends to play with different colors of denim or texture, add some accessories like suspender. Foremost, is to feel confident on the look. For Eclectic Mash, you can start conservatively like a simple basic T-shirt then mix and match prints and colors. The point is to go bold without being over the top. And Athletic Chic screams sporty not sloppy. Add feminine touch like a scarf and accessorize to make this look appropriate for work.

Fellow bloggers, fashion students and stylists were asked to join the styling competition at this launching event as well. Two bloggers won the competition, chosen by Mr.Yasuhiro, Daniel & Pevita as the judges. And the other fashion students won favorite style, chosen by the guests. After the event, all of guests were invited to Uniqlo store, just downstairs of the venue, for a store tour. Fun fashion day, indeed.





Not proud of becoming a citizen of the number 4 most populated country in the world, but if it means top fashion retailers are aiming to open here in Jakarta, then I’m good.

One of those fashion retailers is Uniqlo, brought to us by Fast Retailing Co, a global retailer company from Japan.

Personally, I like their Designers Invitation Project when Uniqlo collaborated with top designers around the world. I had Paul & Joe, Vena Cava, Orla Kiely and their latest Lulu Guinness. I found Uniqlo as one of my favorite casual fashion brand, as they’re very affordable and super comfortable. And I practically collected their HeatTech collection, which are perfect for layering, especially if I have to travel to countries with winter season.

A day before Valentine’s day, last week, Uniqlo celebrated Fashion’s Night Out, when they announced their plan to open their first store by mid of 2013. Reportedly will be one of the biggest store in South East Asia, their first store will be located at Lotte Avenue Shopping Store, Kuningan, Jakarta, Indonesia. With a store that huge, they promised to bring in their complete collection, for men, women, kids and baby.

At the event, they also announced their brand ambassadors, Indonesia’s very own young musicians, Vierratale, the beautiful actress, Shireen Sungkar and footballer, Bambang Pamungkas. Celebrated in Prive, FX, Jakarta, there were fashion shows from Uniqlo SS 2013 Collection and the most fun part for fellow medias: Free Clothes. Yes, Uniqlo was giving away free Uniqlo clothes for all guests that night. Excited? You bet. Mr. Yasuhiro Hayashi, Chief Operating Officer of PT Fast Retailing Indonesia said there’ll be more Uniqlo’s fashion events before the opening of their first store. Wow, more fashion parties. I’ll keep you updated.



No. I’m not going to talk about Lady Gaga. Halloween is coming, and I stumbled upon Japanese affordable yet chic label for costumes inspiration.

Even though Halloween is not our tradition in Indonesia, it’s just fun to dressed up if there’s any Halloween party invitation. This Japan label which amazingly so low priced (you can get a pair of jeans for US$10), is apparently a sister company of Uniqlo. Unfortunately, they don’t have any stores outside Japan. The name g.u (reads jiyu) means free in Japanese, and translated to free from high cost clothing. How clever.

I love their “Fashion Monsters” ad on their site, which styled men, women and children in wearable clothes but unique make up plus accessories from gothic to angelic. Just perfect for Halloween, and we can wear the clothes even after the party is over.


Comme Des Garcons made the Pop Up Shop concept popular with their “Guerilla Shop” back in 2004. It’s now becoming a trend for retailers especially those who want to open a short term sales spaces back in the US, UK, Australia and Canada. Small and temporary, it can attract more new customers for its’ uniqueness. Check out this pop up shop from Uniqlo in NYC. It reminds me of Rubiks.