Introducing the latest product from one of my favorite local brand.

It’s rare that a local beauty brand launch mascara, since there are lots of world players on this crowded beauty market. So, congrats to Rollover Reaction team.

They named this “Eyelash Perfector” instead of a good ol’ plain “Mascara”. So, what’s the formulation? Well, it contains copolymer that supposedly laminates every single lash, withstand water and smudging. Yet, it can easily be removed with lukewarm water. It doesn’t contain UV absorbent, paraben, mineral oil, synthetic fragrance and colorant.

Check out the brush. It comes with a helix-shaped brush, a three dimensional curved brush to mimic natural eye shape, and also to create curl & volume. So yes, this can be categorized as a curl & volume mascara. This brush is also make it easier to reach for the corner lash by using its’ tip.
Having a typical Asian’s lashes (read: dead straight), I need curl & definitely need volume for my sparse lashes. Result is natural looking lashes, with no clump with one application. Not sure if it’s waterproof, but it didn’t smudge on me (and I have very oily eyelids). And it’s really easy to wash off at the end of the day.

Priced at IDR149K a pop, BATLASH! Is now available online & offline.
PHOTOS: SHINTA ROSVITA
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