Finally, the official look book of “& Other Stories” has hit the web.

Spring & Summer 2013 will never be the same again, now that H&M big sister “& Other Stories” is in the fashion world. The first ever luxury line consist of only ready to wear womenswear plus accessories and beauty products. 

No pricing out yet, but considering they announced it as a luxury line and more refined senior (I’d prefer big sister, though) version of H&M, I guess they’ll be more expensive than H&M. Maybe same like COS (another brand which also belongs to H&M)? 

Here are some of my favorites.


H&M will be having a new more luxurious line called “& Other Stories”. 

Spring 2013, seven stores in London, Barcelona, Berlin, Copenhagen, Milan, Paris and Stockholm will be open. Offering women’s shoes, bags, accessories, beauty products and ready to wear created by their ateliers in Paris and Stockholm, they will have online boutique (soon) as well. Said to bring a more diverse collection from masculine tailoring to feminine chic, I wonder how expensive they’ll be comparing to C.O.S (another brand by H&M Group).

Anyway, while waiting for the brand to pop out, check out the video, capturing Lisa Butler (she’s a renowned make up artist) for the teaser of this exciting upcoming brand.