Are you in love with your hair color?

If your answer is no, you should run to your favorite L’Oréal Professionnel salon and try their new service, “Hair Gloss: In Love With My Color”.  At the press conference last Tuesday, Ivonne Vania, Product Manager Color L’Oréal Professionnel Indonesia said, “4.2 million Indonesian women are afraid to color their hair, based on our survey in salons. They afraid coloring might make their hair dry and brittle.” While me, (duh!) colored my hair like once a month. I believe this new service will be great for first timer aka virgin hair that never been colored before, and those who long for natural colored hair, with or without highlight. The difference with other coloring services? Hair Gloss will make your colored hair shinier and softer to touch.

“If you want to covered your grey hair and if you want to make your colored hair look more natural, this service is also for you,” said Yola Sutjiutomo, Business Unit Manager L’Oréal Professionnel.

Three different products are the key for this latest service, DIA RICHESSE, DIA LIGHT & PLATINIUM. Dia Richesse to cover grey hair and create natural colored hair. Dia Light will give extra shine and soft color. While Platinium creates a perfect, natural and soft highlight.

There are 3 looks to inspire & most probably will make you fall in love with your hair color (again): GLOSS HIGHLIGHT, SOFT COLOR GLOSS & GREY BLENDING.

As an addict for any hair color products or services available, I’d definitely try this service. I’ll keep you posted for sure. 


Celebrating Spring Summer 2013 with a new hair highlight. Me likey.

Last week, I attended the launch of Ombrés Nature, the latest Spring Summer 2013 Collection from L’Oréal Professionnel in the new hotel in Jakarta, JS Luwansa. Collaborating with local fashion label, Alex[a]lexa, all the floral prints seem to fit in for the hair creations by four Hairdresser Ambassadors of L’Oréal Professionnel Indonesia (Andy Lie from Lie Salon Medan, Arie Hidayat & Bambang Harryono from Arie Harry Salon & Bridal Surabaya & Bali, Irwan Doke from Irwan Team Hair Design Jakarta and Lie Kuang from Lie Kuang Salon, Semarang). Check out their fabulous Ombrés Nature creations above.

Thanks to Gisele Bundchen (which I personally think was born with that gorgeous hair), ombré became a huge hair trend, celebrated by many (celebrities or not). From time to time, this trend evolved and become more subtle than the previous technique like those dip n dye spotted on Jessie J. And thanks to L’Oréal Professionnel for bringing this trend more applicable to us, mere mortals from a tropical country, I think I’m super ready for rocking their latest trend, Ombrés Nature. By the way, I am so into “Cool Nature”. Don’t you just love those messy bob style with warm highlights?

Very natural and very Spring Summer, it’ll reflect naturally when hit by lights, making our hair look more multidimensional as the technique is more in highlight terms rather than those bold and obvious lines. Which one is your favorite out of three Ombrés Nature trends made to life by James Pecis  and Nathan Walter (from Trevor Sorbie Salon in the UK)? Sophisticated, Cool or Pop Nature?

People, it’s 2013. Time to concentrate on the technique for hair trend, instead of just the color itself. 


There’ll be no such thing as bad hair day if you know exactly what hair type do you have and which hair care and styling products that will suit you best.

Take it from me, there’s no way in this world that we can expect our hair to look its best without any help. At least, we all need our basic hair care products. I’ve learned from a few hair experts back in the days that we have to choose to the right shampoo and conditioner (separate) for our scalp and hair type. And if you are the styling type (like me), you need add-ons. In my case, pre-styling products and post-styling products. 

Why do I believe in the power of styling? I have very fine baby hair, and I blame it on my genes for not having thick hair. I need volume and shine, pronto! That’s why I stocked my self with pre-styling products to keep my hair safe from heat, as I blow dry almost every day. And I definitely need my post-styling products to keep my hair in place for the rest of the day. I even have two different hair sprays, for day and night use. There you have it, my dear hair products that keep my bad hair day away. 


In partnership with Estetica Indonesia Magazine, L’Oreal Professionnel presented a hair show today with theme “Retro Nouveau”.

With the help of three designers, Hian Tjen, Soko Wiyanto and Yogi Pratama, for the dresses at the hair show, L’Oreal Professionnel which responsible for all models hair-do’s at Jakarta Fashion Week 2013, was bringing back the classic color of retro era. The golden days of such beautiful actresses such as Brigitte Bardot and Elizabeth Taylor have inspired this French brand to create the whole hair color collection for Fall Winter 2012-2013. International hair colorist and hair dresser, Odile Gilbert and Jean-Jacques Doolaeghe created “Shadow Illusion” which reminds me of those Ombre hair trend with brighter hair tip and darker roots.Both created three color creation, named Siren Copper, Ingenue Blond and Vixen Violet. 

Thanks to the L’Oreal Hairdresser Ambassador from Indonesia, Andy Lie, Arie S. Hidayat, Bambang Haryono, Irwan R. Doke and Lie Kuang, we can see the three creations interpretation on darker hair and skin tone which mostly Indonesian women have. It was an entertaining hair show with one of Indonesian superstar, Dewi Sandra had her hair styled on stage by Cristophe Gaillet, L’Oreal Professionnel Hairdresser Ambassador from Paris. 


And I’m thankful that this year I am officially being one of the “all access” crew. Yup, I got backstage shots and all, which I’m going to share with you asap.

Taking place at Plaza Senayan, Jakarta, Indonesia from November 3 to 9, 2012, this is the fifth Jakarta Fashion Week by Femina Group as the premier lifestyle media group in Indonesia. For detailed schedule of all shows and live streaming, you can go to their website: http://www.jakartafashionweek.co.id

With theme “Indonesia Today, The World Tomorrow”, all the makeup provided by The Body Shop (mostly using Lily Cole Collection) and hair by L’Oreal Professionnel. 

For the opening night, Lie Sang Bong (Korean designer) and Sebastian Gunawan from Indonesia already stunned the VIP’s and fashionistas invited to the glam event. I’m going to share top 10 looks for each designer at my next post. Stay tune.