To celebrate SULWHASOO’S 50 years of ginseng research, 50 Inspiring Women was chosen by the Korean brand in Indonesia. And yours truly is one of them. It is a great honor to be one of them, I’m humbled by the whole experience. 

With their “50-year Great Journey to Holistic Beauty”, it all began in 1966 with the birth of the world’s first ginseng cosmetic, known as ABC Ginseng Cream. 

Their journey continues until this very day, by using the most precious botanical ingredient in Asia as we all known as simply ginseng. If you want to know more about the whole journey, Sulwhasoo is having an exhibition on this long weekend holiday at Central Park Mall, Jakarta, Indonesia. Here are a few pics of what you might see there,

To capture the essence of 50-year ginseng heritage, Sulwhasoo is reaching out to the world with this wonderful product, CONCENTRATED GINSENG RENEWING CREAM EX. This promised to restore natural vitality in the skin by unlocking ginseng’s vitality through their 50 years of research. 

And lucky me, as one of the chosen ones, I got the special limited edition collection of this cream. Made of porcelain with white jasper spatula, and placed in a very beautiful engraved wooden box I’ve ever seen. Yes, it was inspired by the 1966 packaging of ABC Ginseng Cream. Super glam yet still very intact with the heritage, just like the brand itself. 

Congratulations Sulwhasoo for the best 50 years, and cheers for more years to come. 

PHOTOS: SHINTA ROSVITA & SULWHASOO
SLIDESHOW: PINKY MIRROR

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