…. it’s an attitude! 

As a firm believer of that quotes and as a person who literally dressed in monochrome almost every single day, I’m still a girl who believe in the power of pink. I do have a pink bag and of course, pink lipsticks.

Earlier this week, me and fellow bloggers were invited by L’Oréal Paris Indonesia for the launch of their latest lipstick collection, COLOR RICHE LA VIE EN ROSE. At the same event, they also introduced their latest Brand Ambassador, Maudy Ayunda. At only 21 years old, she scored one of her dreams to become L’Oréal Paris Brand Ambassador. 

This year, L’Oréal Paris will focus on makeup, other than skincare or haircare and they’ll name it MAKEUP DESIGNER. It’s great to know that they will make this brand accessible to customers, not professional makeup artist. Yup, they will encourage normal people like us to be our own makeup designer, because we know our face better than everyone else. 

Sharing you the pics from the event. 

Me and Maudy dressed up like Parisians. 

They pinkified the venue. 

Back to the lipstick collection….here in Indonesia, they only bring 6 out of 12 shades. They chose only the pink that most suitable for Indonesians skin tone, so the pinks won’t be too pale on our mostly yellowish skin tone. And these 6 shades were inspired by L’Oréal Paris Ambassadors, Blake Lively, Eva Longoria, Liya Kebede, Jennifer Lopez, Doutzen Kroes and Aishwarya Rai.

Last but not least, the swatch!

From left to right: Jlo (Rose Lotus), Eva (Nymphea), Doutzen (Camelia), Aishwarya (Iris), Liya (Fuchsia) and Blake (Primrose).

Matte finish with no dry feeling. That’s what I thought about these lovely pink shades. Unlike some matte finish lipstick, these felt velvety when applied and didn’t give me that one dimensional flat look. By the end of the day, they won’t cracked. Like most lipstick, the shades might vary on different skin tone. So I really suggest to try them on yourself, instead of just judging from the swatch. 

My favorite out of 6 shades? Eva Longoria’s Nymphea. Peachy pink with slightly yellow-ish pigment, perfect to complement my warm skin undertone. I believe it made my face look brighter when I wore it. Check my instagram @shintarosvita to see each swatch on my lips.

To find complete shades of L’Oréal Paris Color Riche LA VIE EN ROSE, (if you live in Jakarta), visit their counters at Matahari Department Store at Cilandak Town Square, Pejaten Village or Mall Taman Anggrek. Go find your perfect pink!