WHAT’S IN A NUMBER?

The latest fragrance from MAISON FRANCIS KURKDJIAN contains special number 540. 

BACCARAT ROUGE 540. That’s the name of the fragrance.

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Why 540? Why Baccarat? Isn’t that the name of the super famous crystal manufacturer? Yup, this luxurious fragrance was indeed the result of collaboration between Maison Baccarat and Maison Francis Kurkdjian. In celebration of Baccarat’s 250th anniversary, they launched this luminous & intense EDP. With opening notes of jasmine & saffron, followed by ambergris & cedar, this woody amber floral fragrance did trick me at first whiff. I really thought that it has fruity (read: berry) scent, but actually not. Very unpredictable scent, it’s like a fine vintage perfume bottle. 

The name of this fragrance was actually inspired by the bottle manufacturing process. Clear crystal mixed with 24 carat gold powder was gradually heated to 540 degrees, resulting in a golden red color. And this limited edition bottle is based on a 1942 George Chevalier (Baccarat’s artistic director at that time) design.

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The one with the red box above is a limited and numbered Baccarat Crystal Edition. They only produced 250 of them (said to be price at 3000 Euros per piece), just the same amount of their anniversary year. The rumour has it: they will bring one out of 250 bottle to Indonesia, so keep an eye for it. Too glamorous not to own, if you don’t believe me, watch here for the video of how they made this single diamond-cut flacon. 

For the rest of us, we can still enjoy the same fragrance with simpler bottle (still, it’s Maison Francis Kurkdjian’s signature & iconic bottle) which will be available on this month, January 2016. 

PHOTOS: SHINTA ROSVITA & MAISON FRANCIS KURKDJIAN 

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