FROM THE LAND DOWN UNDER…
… comes JURLIQUE. And their story began in 1985.
This beauty brand actually is a phonetic combination of Jurgen & Ulrike Klein, a German couple who migrated to Australia. Jurgen is a biochemist and Ulrike is a botanist with the same vision to create the purest skin care on earth. Combining their knowledge, they knew that in order to do such, they need earth, water, air and sun at their most pure. And they found the perfect place for Jurlique’s first farm, the pristine hills surrounding Adelaide. There, they foster richer soil, grow healthier plants which are free from synthetic chemicals, pesticides, herbicides and insecticides to create more efficacious skincare and body care products. Once picked and sorted by hands, their ingredients will go through a unique extraction method called the “Bio-Intrinsic” process, a three-stage process to create a highly potent extract without any plant material wasted. They do follow strict organic and biodynamic (certified by the National Association for Sustainable Agriculture, Australia) farming principles. And last but not least, they do not test their products on animals.
Now sold in more than 20 countries around the world, they still grow their potent herbs and botanicals in the Adelaide Hills. Their Rosewater Balancing Mist is the first Jurlique product I’ve tried, especially needed when I travel by air. I love the relaxing scent of rose and it hydrates practically (just spritz!). Gladly, now I don’t have to buy Jurlique in Singapore anymore. Yes, Jurlique has officially opened in Jakarta, Indonesia this December 2014. Located in Plaza Indonesia, me & fellow press were invited to their first concept store cutting ribbon ceremony.
The store itself stays true to Jurlique’s natural concept with wood materials used for its exterior and interior. I love the warm and calming atmosphere they created and how easily we can browse through their products according to the scents/ingredients and specific needs. It’s as simple as their packaging. In the store, I also spotted their latest skin care range, Rose Moisture Plus, made specifically for dehydrated skin. And, since it’s almost Christmas, they have several gift boxes to choose too! I can’t wait to try Jurlique’s other products, stay tune for my reviews.