shintarosvita

BEAUTY ON THE RUNWAY

The Body Shop Indonesia has been the official makeup sponsor of Jakarta Fashion Week since 2011. And this year, they collaborated with three local fashion brands, KLE, CottonInk Studio and Ardistia New York. 

With a theme “Runway to Your Way”, I found this particular show as a very conceptual runway. Sitting there on the front row with The Body Shop Indonesia’s team, I can see why they chose the three local fashion brands mentioned above. Super wearable yet fashionable, not to mention…effortless. Just like the makeup from The Body Shop. 

I love how the multimedia screen projected a very modern clip about the key products from The Body Shop which were used for each brand. For KLE who expressed her Spring Summer 2015 Collection in all white, their key products are InstaBlur and All In One Face Base. To support the CottonInk Studio collection who embraced the essence of confidence with effortlessness, they accentuated with strong eyeliner made possible by The Body Shop latest Smoky 2 in 1 Gel Liner. Last but not least, for Ardistia New York who played with strong lines and bold colors, Colour Crush Lipstick was the main focus of the whole makeup (especially with that wig who covered models eyes). 

Congratulations for The Body Shop Indonesia’s team and their makeup artists who I believed work their hearts off backstage to support this year’s Jakarta Fashion Week. See you guys next year!