Yes, another Korean ‘beauty invasion’, please.

As a little girl, raised by a mother who truly believed in the power of ginseng as traditional medicine, Korean brand SULWHASOO had me at their main ingredient alone. Founded by Sung-Whan Suh (that really sound like the brand, don’t you think?) who as a young boy lived in Gaeseong, Korea, a city known for quality ginseng, SULWHASOO is known as a holistic skin wellness regimen drawn from Korean Herbal Medicine.

Having tested mostly all skin care brands which available in Indonesia, I am a firm believer of Asian brands, as I do believe they’re more skin-friendly to Asian skin. And SULWHASOO is one of them. At their website, I read something interesting: “In Korean Herbal Medicine, it is believed that the body undergoes internal changes every seven years. At each milestone, energies within the body change. Historically at the age of 35, vital energies begin to taper and fall out of balance. As vital energies diminish in the body, the skin becomes prone to dryness, dehydration, and significantly more vulnerable to the aging process.” I started counting my seven years itch after I read those, but relieved to know that SULWHASOO blends the Korean medicinal herbs with science to balance those inner energies of the skin for that final results we’ve all longing for: nourished & healthy complexion.

Thanks to SULWHASOO Indonesia, I’ve got a chance to try their products and one of the brand’s best seller ‘First Care Activating Serum’ (released in 1997). Currently, 9 bottles of SULWHASOO ‘First Care Activating Serum’ is sold every minute. This is not a typical serum, it also a booster to assure optimal skincare results by amplifying the effects of treatments that follows. If you are like me, sometimes you feel like all those serums & lotions didn’t absorb well and stay on the surface only, you’ll love this. The texture is very light and clear, it instantly absorb to the skin without any filmy feeling. As for the scent, I found it relaxing (thanks to those natural herbs such as lavender & ylang ylang). The star product of SULWHASOO is recommended as the first step of skin care after cleansing.

And talking about cleansing, I found my favorite cleansing oil in SULWHASOO, ‘Gentle Cleansing Oil’. Honestly, I was skeptical about cleansing oil as I’m an avid fan of Micellar water. But that changed after I tried the product. Unlike any other brands that I’ve tried previously, it’s not that oily (surprise, surprise!), it doesn’t sting my sensitive eyes and it cleanse well. And unlike any other brands, I don’t have to mix it with water to create that milky texture, just massage to clean the whole face, including eyes area. My beauty verdict: it’s a winner in cleansing oil category.

I also tried SULWHASOO ‘Essential Firming Cream’. Another winner from SULWHASOO Essential Line, for skin refining effects. No feeling of tightness after I applied and the slightly balmy texture didn’t feel heavy at all. It glides easily and absorbs well! Claimed to stimulate collagen for a long term lift, this product can also be used day and night to promote elasticity & detoxify as well.

As I wrote this post, SULWHASOO has two counters in Jakarta, Indonesia: Seibu Grand Indonesia & Sogo Plaza Senayan. Check out my pics above from their counter at Sogo. Well well well, they do carry ‘Men’s Line’ as well as their base makeup line, ‘Evenfair’. They have different lines for specific skin needs, such as ‘Time Treasure’ for anti aging and ‘Hydro-Aid’ for extra hydration. So, make sure you pick the right line for your need.