EVEN INES LOVES UNIQLO
Ines de la Fressange: French fashion icon, once a muse for Karl Lagerfeld, star model for Chanel for 7 years in a row, now collaborates with Uniqlo.
Parisian chic style really gets me. I mean, come on, dress like a Parisian is so elegant yet effortless, who wouldn’t love it? And one thing for sure, we don’t have to live in Paris to achieve our very own Parisian chic style. Thanks to a special collaboration collection of Uniqlo & Ines de la Fressange, just in time for Spring Summer 2014.
Last Wednesday, March 26, 2014, I was invited to the launch of Uniqlo Spring Summer 2014 at Ice Palace Theatre, Lotte Shopping Avenue. There were special guests at the event, Daniel Boey and Pevita Pearce, Indonesian actress. Yasuhiro Hayashi, President Director & COO Uniqlo-PT Fast Retailing Indonesia also commented on why Uniqlo use the tagline ‘LifeWear’. “It actually came from our customers. Something to wear everyday, it’s not sports wear or casual wear. It’s LifeWear.” I totally agree, as I found Uniqlo as very comfortable for Jakarta’s harsh weather, and very affordable as well. Linen and Supima Cotton are just two of their premium materials, fabrics that offer a comfortable experience for those wearing it, everyday. So comfortable, Ines de la Fressange, the style icon herself, is indeed a real customer of Uniqlo before her collaboration collection launched. The Ines de la Fressange collection comprises four lines, “Petite Parisienne”, “Bleu, Blanc, Parisiennes”, “Note Parisiennes” and “Souffle de Parisiennes” in total about 70 items which will arrive gradually in Jakarta stores. Meanwhile the first line already in stores since March 26, 2014.
At the launching event, I also got a chance to meet Daniel Boey. You might recognize Daniel from his works for Asia’s Next Top Model, and he worked for celebs like Tyra Banks, the gorgeous supermodel Bar Rafaeli and Adam Lambert. The ever humble Daniel shared his tips on fashion styling for everyday wear, “We need a strong foundation of basic items, which we can find easily with attractive prices at Uniqlo. And always dress for yourself, don’t pick up the trend just like that. Pick a fashion trend that suits you.” He shared his inspiring ideas to mix and match the LifeWear 2014 Spring Summer Collection. Three looks to be exact: Denim on Denim, Eclectic Mash Up & Athletic Chic (see the pics above).
Denim on Denim is my personal favorite. Daniel recommends to play with different colors of denim or texture, add some accessories like suspender. Foremost, is to feel confident on the look. For Eclectic Mash, you can start conservatively like a simple basic T-shirt then mix and match prints and colors. The point is to go bold without being over the top. And Athletic Chic screams sporty not sloppy. Add feminine touch like a scarf and accessorize to make this look appropriate for work.
Fellow bloggers, fashion students and stylists were asked to join the styling competition at this launching event as well. Two bloggers won the competition, chosen by Mr.Yasuhiro, Daniel & Pevita as the judges. And the other fashion students won favorite style, chosen by the guests. After the event, all of guests were invited to Uniqlo store, just downstairs of the venue, for a store tour. Fun fashion day, indeed.