Are you in love with your hair color?

If your answer is no, you should run to your favorite L’Oréal Professionnel salon and try their new service, “Hair Gloss: In Love With My Color”.  At the press conference last Tuesday, Ivonne Vania, Product Manager Color L’Oréal Professionnel Indonesia said, “4.2 million Indonesian women are afraid to color their hair, based on our survey in salons. They afraid coloring might make their hair dry and brittle.” While me, (duh!) colored my hair like once a month. I believe this new service will be great for first timer aka virgin hair that never been colored before, and those who long for natural colored hair, with or without highlight. The difference with other coloring services? Hair Gloss will make your colored hair shinier and softer to touch.

“If you want to covered your grey hair and if you want to make your colored hair look more natural, this service is also for you,” said Yola Sutjiutomo, Business Unit Manager L’Oréal Professionnel.

Three different products are the key for this latest service, DIA RICHESSE, DIA LIGHT & PLATINIUM. Dia Richesse to cover grey hair and create natural colored hair. Dia Light will give extra shine and soft color. While Platinium creates a perfect, natural and soft highlight.

There are 3 looks to inspire & most probably will make you fall in love with your hair color (again): GLOSS HIGHLIGHT, SOFT COLOR GLOSS & GREY BLENDING.

As an addict for any hair color products or services available, I’d definitely try this service. I’ll keep you posted for sure.