WHEN SKIN & HAIR COLLIDE

Seems like everything about skin care innovations, the hair will follow.

Take BB Cream for example. When BB Cream for face launched as the latest beauty trend, they created BB Cream for hair. Then they went to CC Cream, and so did hair. Well you got what I meant.

So it comes to no surprise when Kérastase created the first serum for hair. Inspired by the incontestable success of skincare serums (one of them is LANCÔME Génifique) which changed the whole skincare routine, especially for women, Kérastase created the first concentrate which generates at its source the growth of a stronger, shiner and more beautiful hair, named INITIALISTE.

You’ve probably heard about the precious stem cells? With their high regenerating power, these cells won’t be affected by aging. But, as fragile as they are, their functionality will reduced due to internal and external aggressions, like oxidative stress, pollution and UV. Guess what? Stem cells existed at the hair follicle’s level, too. Discovered by the Recherche Avancée L’Oréal after 24 years of research, the 2 stem cells pools are as precious and as fragile as skin’s. Therefore, they have to be protected and preserved, to achieve the growth of more beautiful and stronger hair at its source.

Personally, I can’t wait to try the hair serum (and dig more about it for you), which IMHO does look like LANCÔME Génifique bottle, right down to the dropper (don’t you think so too?). I’ve read from other bloggers’ reviews that it successfully made their hair feels softer and thicker, easier to style, shinier with less breakage & split ends. Now I wonder if it’s going to be love from the first use for me? Stay tune, as Kérastase and Lancôme will have bloggers’ exclusive event soon (named Super Serum Duo Pampering Day) and of course, I’ll be there.

 

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