NEW BEAUTY BRAND IN TOWN

Inside the much anticipated Galeries Lafayette in Jakarta, Indonesia, there’s one beauty brand worth to check out…

…especially if you’re one of those ‘return to nature’ type, very into natural skincare and searching for the very best for your skin and yourself. Then, you’ll love ALPURE. Made entirely in Switzerland (known for their quality and purity), their counter in Galeries Lafayette Jakarta is the first in Indonesia (so exclusive, even Singapore and Hong Kong haven’t carry this brand yet).

So what differs ALPURE from their competitors, other Swiss’ brands? This high end skincare products are the first skincare line with 100% natural ingredients from the Swiss Alps. Ingredients cultivated in strict accordance with Swiss organic standards. More than 20 species of endemic plants with effective cosmetic properties, are used to create a unique and rare cocktail, together with a special Glacier water. OK, imagine Switzerland with their white top (covered with snow) mountains like all the time. Actually not, they’ll melt on summer (usually in July and August) and that’s the perfect time for ALPURE to collect these precious water.

Currently, they have three lines in Indonesia, named Bio-Alpine (Anti-Ageing line), AltiSource (Hydration line) and Systeme-Pur (Preparation line). Silky and gentle textures with subtle fragrance, ALPURE offered a simple skincare range and affordable luxury Swiss product.

New brand fascinates me all the time, and the best way to try them is going for their best seller products. Turned out, ALPURE has three best sellers from each range, 3in1 Toning Cleanser, Anti-Ageing Eye Cream and Intensive-Hydration Re-sourcing Mask. I can see why they become best sellers, the cleanser is truly a three in one product, combining cleansing milk, toning lotion and purifying gel. It cleansed non waterproof makeup perfectly, leaving skin soft and purified. And the Anti-Ageing Eye Cream is so cooling when applied, thanks to its’ decongestant effect. Good for puffy eyes, those swollen looking eyes when we wake up each morning. It’ll also help smoothen those wrinkles & fine lines, and the enemy of all beauty states, dark circles. Another cooling product is their Intensive-Hydration Re-sourcing Mask. They remind me of those butter spread packaging when you have breakfast in the hotel. With their ice-cube effects, it’s the answer for very dry and dehydrated skin. Put it inside the refrigerator (not freezer) for 10 minutes before applying and feel the cold sensation on your face and neck. Leave for another 10 minutes then wipe, this non-masking mask can also be leave overnight if you fell like your face are that dehydrated. Just apply thinly and leave them to work overnight.

ALPURE price range is quite affordable for such quality, they go from Rp 450.000 (for 3in1 Toning Cleanser) up to Rp 975.000 (for Firming Cream). Good news, they’re having their opening promotion until June 12, 2013. When you buy any ALPURE product, they will give you an AltiSource trio sample card (with their best seller mask inside). Hurry to their Galeries Lafayette’s counter (at Ground Floor) while stocks last.

 

 

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