Crème de la Crus
If a brand expanding their previous product and providing us with new variants, it must be that good.
Apparently so good, Kérastase Elixir Ultime which was launched last year reportedly one being sold every 2 minutes worldwide, and it’s Kérastase’s number one best selling product. This exclusive hair oil is the answer for growing demand of high performing hair oil for its’ benefits and the luxurious feel.
Well, the Elixir Ultime has new families now. Kérastase Elixir Ultime Grands Crus combining the same original base formula, Oléo-Complexe (a fusion of Maize Oil, Argan Oil, Pracaxi Oil and Camellia Oil) with natural extracts of Rose flowers, Moringa and White Tea. Three variants are created with different scents and tailor made to deliver specific results for each hair needs. “Back in my country, Grands Crus means the ‘best’ for wine and such. This time we brought the best care with the special fragrance to suit every mood,” said Michel Toth, General Manager Professional Products Division L’Oreal Indonesia at the Indonesia’s launch of Kérastase Elixir Ultime Grands Crus. Celebrated at SKYE Bar, Menara BCA, Grand Indonesia, Jakarta with fellow journalists, salon owners and hair enthusiasts, Kérastase Indonesia also introduced the new hair care ritual, named “24 Carats Ritual” (which I’ll experience personally soon and for sure I’ll keep you updated).
Kérastase Elixir Ultime Grands Crus are:
Rose Millénaire (purple): Perfect for fine hair. Rich in vitamin E to protect fine hair from UV radiation and pollution. Flowery scent for those who longs for passionate mood.
Moringa Immortel (green): Made for weak hair. Rich in vitamin and nutrition to revitalize hair condition. Woody and citrus scent to fulfill elegant mood.
Thé Impérial (pink): Designed for colored hair. White tea extract will protect colored hair from fading and reflect hair shine to the fullest.
What differs the trio from the predecessor (comes in gold)? They’re lighter so they won’t make our hair limp, sticky or (worse) weigh them down. The scent reminds me of luxurious French perfumes and they’re so multifunction. We can use it before shampooing, before styling, as leave-in conditioner, as finishing touch and for retouching. From my own experience (my favorite is Thé Impérial, by the way) it is the hair oil without the oiliness, it didn’t even leave oily trace on the palm of my hands afterwards. I only use one pump for my short hair and I like to use it to retouch throughout the day. It gives my hair that shiny (not oily) and healthy bounce with fragrant hair as bonus.
Kérastase Elixir Ultime Grands Crus are now available in 127 leading salons nationwide in Indonesia.