DO YOU FIT TO THESE CRITERIAS?
Controversial, Edgy, Dare to be different?
If you do, then you’ll love Yves Saint Laurent Beaute. Originally launched in 1978, the makeup line known for being extravagance through their palette of textures and colors has been marketed in Indonesia for five years under L’Oréal Indonesia. According to Novi, Brand Manager YSL Beaute Indonesia, the brand voted as Indonesia’s highest growth beauty brand last year. No surprised, considering they have their best selling products like Touche Eclat (reportedly sold one every 10 seconds in the world) and very strong demand in lipstick category.
Last Tuesday, I was invited to the Media Gathering where Yves Saint Laurent Beaute Indonesia announced their collaboration with Gusnaldi, one of the top makeup artist in Indonesia. He’s the most sought after makeup artist among our local celebrities and his works can be seen on many of our top local prints as well. Back in the print days, I used to worked with him a lot, and I can see why he fits to the YSL’s criteria. He’s definitely the one that can be in line with YSL’s signature makeup, edgy, couture and sexy.
Gusnaldi reinterpreted three looks which was originally created by Lloyd Simmonds, Creative Director Makeup YSL Beaute. As makeup are reflected perfectly by lights, then these looks are all about experiencing the magic light, created by YSL’s best selling products. Named Studio Lumiere, the light belongs to Yves Saint Laurent, check out the steps to the beauty ritual above. And…as expected, Gusnaldi worked his magic hands by giving summer colors a bold boost, through his “Parisian” look, artsy and very fashionable for his “Couture” look and set smoky eyes with different strokes for his “Tuxedo” look.
The exact steps of the exclusive global ritual were followed by Gusnaldi on his two models at the event. Prepped the skin with Forever Youth Liberator and according to Gusnaldi “will make pores look smaller”, diffusing the light with the Le Teint Touche Eclat “foundation inspired by Touche Eclat”, sculpt the light “it’s highlighting not concealing” and set the light with additional tools like powder, lipstick, eyeshadow, eyeliner and blush. Gusnaldi loves to pile on lips, he used lip gloss first to moist and add lipstick on top, then another lip gloss to make lips look healthy and keep the lipstick last longer. Hmmm…good trick.