YOUR EYE CREAM’S NEW BUDDY

If you feel that your usual eye cream was getting to slow to show that luminous eyes you’ve been eyeing for, afraid not. All you need is a booster!

Last week, I was invited to the launch event of the very first eye serum from Estee Lauder, named Advanced Night Repair Eye Serum Infusion at Seibu Premium Lounge, Grand Indonesia, Jakarta. It looks and sounds familiar because it is the new formulated Estee Lauder Advanced Night Repair Serum, but for eyes. Even the packaging looks similar like its predecessor. 

At the event, Erfan Haryando, Communication Executives Estee Lauder Indonesia, explained to fellow medias and bloggers about the clever eyes serum which will reach Indonesia’s counters by May 2013. “According to scientific research from Estee Lauder, our delicate eyes area is 40% more thin and five times more porous than facial skin. That’s why they are particularly vulnerable to environmental assaults, including ozone that caused DNA damage.” The increase of ozone pollution, especially for us who live in urban jungle, is getting more serious and might lead to visible signs of premature aging. Since eyes are more vulnerable, they need more tender love and care in a serum texture, which are well known for fast penetration.

Therefore, Estee Lauder Advanced Night Repair Eye Serum Infusion contains three powerful and high performance technologies:

– Anti-pollution technology that continuously repairing the appearance of damage to eyes area which caused by environmental assaults.

– Exclusive Chronolux Technology that support the natural synchronization of skin’s repair around the eye area at exactly the right time.

– A high concentration of soothing anti-irritants, a proprietary blend of antioxidants and high levels of proven Hyaluronic Acid which work together to repair and protect, also reduce the look of dark circles, puffiness and dryness around the eyes.

Erfan also explained, that just like face serum which needs layering with moisturizer on top, this eye serum will add more benefits to your usual eye cream. And… lucky me to get the first hand of Estee Lauder Advanced Night Repair Eye Serum Infusion before the press event, so I’ve got the chance to try it a week before. I also shared my testimonial with fellow medias and bloggers at the event. My verdict? It is a serum, so it’s very light in texture and scentless. I love that it comes in a pump packaging, very practical and less messy. Instantly absorbed, so I can add extra top layer of my usual eye cream immediately. The feeling is refreshing and hydrating, and after a week of using it twice a day (yes, you can use it in the morning too-despite its’ name), my under eyes area feel smooth and less dry, with no puffiness in sight when I wake up the next morning. I might say this is a perfect base/primer for under eyes concealer too as it seems to work well with creamy concealer (that cracked terribly for not having enough moisture). It filled the fine lines pretty good, so it acted like a filler without the needle for me. And I am positive it might reduce my dark circles sometime very soon (I’ll keep you posted). Overall, let me put it this way, if you’re using serum for the whole face, why not your eyes?

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