Thanks to Oscar Blandi & his range of hair care products which will hit his boutique in Plaza Senayan, Jakarta, soon.

Jessica Alba, Charlize Theron, and Katie Holmes are just a few famous Hollywood names included on Oscar Blandi’s celebrity clientele list. Even Jennifer Garner once said, “He’s better than anyone at making a woman look like a fancy version of her best self.”

So, Jakartans, rejoice. Now, we can look like a fancy version ourselves too. Yesterday, I attend the Oscar Blandi Sunset Rooftop Party in Ampera Six Commercial Building, Jakarta. A very cool setting for a hair care products launch where fellow press and bloggers can feel the afternoon wind blown through our hair.

Introducing the hero products, Oscar Blandi Pronto Dry Shampoo range, Ina Balasong, Managing Director PT Kreasi Maharani (same group that bring Make Up For Ever to Indonesia) explained to us why they decided to bring Oscar Blandi. “We decided to provide the excellent choice of hair products. This is the only brand that aims the three main concerns of Indonesian women. We want our hair products to deliver fast result, smooth our frizzy hair and lifting our limp hair. This range of dry shampoo will deliver just that. We can be gorgeous in no time,” explain Ina.

At the event, they showed us a short presentation about who’s the man behind the brand, Oscar Blandi. A native of Naples, Italy, his father was also a hair stylist who started Oscar’s interest in hair design in the first place. For over than quarter century, Oscar has been an expert for hairstyling, known for his goal to make hair look sexy and natural. That’s why he’s loved by many celebrities for his full and natural styling. His inspiration for Oscar Blandi products comes from “old world” influences, as they use extracts from plants and organic elements combined with today’s technologies.

There are three dry shampoos from Oscar Blandi Pronto, Dry Shampoo Spray, Dry Shampoo and (my favorite) Invisible Volumizing Dry Shampoo (retail price Rp 225.000 and Rp 265.000). With the same goal to achieve gorgeously clean and fresh hair in no time, they have various textures and application techniques to fill different needs.

Dry Shampoo: comes with a powder texture and a pointy nozzle tip for instant root application. You can also apply this on a hair brush. Key ingredients are natural rice, oat and tapioca starches to cleanse the hair, Triclosan and Tea Tree oil to help fight dandruff.

Dry Shampoo Spray: a more convenient spray version of the Dry Shampoo. Spray directly on the root, or you can spray on your finger tips and apply. Added to the key ingredients are Vitamin B5 and E to strengthen and protect.

Invisible Volumizing Dry Shampoo: the latest innovation in dry shampoo with clear undetectable spray. Suitable for all hair colors, it also boosts volume with a very refreshing and cooling effect of Lemon Verbena scents. Spray directly on the roots before brushing thoroughly.

For those (like me) who suffered from an extremely oily scalp even though we wash our hair every morning and can’t avoid limp hair by lunch time, I really recommend to use dry shampoo. It’s an effortless way to get that clean feeling anytime of the day, without worrying about any dry ends. Not necessarily used at home, we can use dry shampoo for touch up during the day for that extra pick-me up. Click here on how to apply dry shampoo correctly.