A lingerie label which is not a secret anymore.

I stumbled upon Oysho stores on my old trip to Barcelona, and I instantly fell in love with the brand. Too bad, even though they already have more than 400 stores around the world, this (first started as) lingerie label, have no sign of opening in Indonesia. Or…are they?

A part of Inditex Group (yes, Zara and all), Oysho also provide more than just underwear. I love their basic & casual (home) clothing that feels so comfy to the max, and they branched out to swimsuit as well.

As much as I hate looking at most lingerie ads for being too over sexy and men oriented (sorry guys, no offense), Oysho’s is just perfect. They just scream sexy without overdoing it and they look so pretty and comfortable, you want to slip them on right away. Just check out Jessica Stam as the face of Oysho’s Spring Summer 2013 campaign, and see if you agree with me.