It was an eye opening moment when Carrie Underwood wore projected images dress at The Grammy Awards 2013.

The platinum gown slash canvas for projected images was by Theia Couture. Theia Couture was launched four years ago, inspired by (who else?)Theia, the Greek Goddess, and the creative director is Don O’Neill (he worked with Carmen Marc Valvo and Badgley Mischka before). That explained such fine fabrics and gorgeous details from the dress before it lighted up.

It took four people to make this dress in 80 hours. Look carefully, and you can see that the inside corset is hand-embroidered with thousands of Swarovski crystals. You think they were already complicated? The fabrics were shipped from France to Carrie’s stylist team for approval. And a video production company has to make sure it was compatible with the projection technology.

Are you blown away by her dress just like her hit which she sang for that light up performance?