SPRING FLING

Coming soon in March 2013, Conscious Collection by H&M. Here’s to fashion for better tomorrow.

Part of H&M ongoing commitment to a more sustainable fashion future, this collection are made from Conscious material such as organic cotton (FYI, H&M is no 1 user of organic cotton worldwide), recycled polyester and Tencel.

Vanessa Paradis (actress, singer and ehm Johnny Depp’s ex) looked angelic as the face for this campaign. I love the warm lighting and the natural scenery sets for the video. The full Conscious Collection (including men, kids and babies), will be available in H&M stores worldwide and online from March 25, 2013.Β