Fashionably spotted in Vivienne Westwood Red Label Spring Summer 2013 catwalk, loved by none other Hillary Clinton, and now Cara Delevingne star in the campaign for a hair scrunchie’s company? Oh well…

The new east London-based accessories label, My Crazy Scrunchie (MCS for short) is bringing back the famous hair accessory circa 1980s which featured Cara as one of the model. The duo behind this label, Laura Fraser and Eu Simo Grijalbo are the one who’s also responsible for Vivienne’s Red Label SS 2013 scrunchies.

FYI, the original scrunchie was invented by Philip E. Meyers for a family called “Scrunci” in 1963 as a practical hair accessory. As any (read: most) fashion items, it evolved from time to time, loved back in the days, noted as a notoriously bad-taste accessory, and now…it’s back on trend track! But the big question is: will you wear them again? (Thank God I have short hair).