Just in time when her contract with CoverGirl cosmetics will be expire in January 2013, Drew Barrymore will launch her makeup line.
Named Flower (just like her production company), it’ll be available at more than 1500 Walmart stores and walmart.com in January 2013. 181 products for face, eyes, lips and nails with prices ranging from US$5 to US$14, it sure fits for the beauty masses, just like Drew wanted.
Reportedly, Drew used the same formulas that expensive beauty brands use, right down to the packaging. Each item is encased in white and rose gold plastic which look luxe with an affordable prices.
Partnered with manufacturer, Maesa Group, Flower is expected to generate US$50 million in sales within the first year of its launch. Wow, that’s what I called positive thinking.