WONDERFUL JOURNEY OF AROMAS
From Provence at South of France, Morocco, Uganda to Japan. The latest scented body collection from Kiehl’s brought us a sensorial trip around the world.
Yesterday, I was invited to attend the launch of Kiehl’s Aromatic Blends in Bird Cage, one of the lavish cafe in Jakarta. A perfect ambience to represent the body collection with an inspiring fragrance blends. The sitting down luncheon with fellow medias and beauty bloggers were full of information and fun, as we were given a chance to create our own fragrances inspired by one of the series from the Aromatic Blends, Orange Flower & Lychee (more on that fragrance making, here: https://www.facebook.com/shintarosvitatumblr).
Jennifer R. Avancena (Brand Manager Kiehl’s Indonesia) made the first presentation, briefly about Kiehl’s that has been around since 1851, the upcoming holiday collection (limited edition set from Kenny Scharf and the ‘Squirt’ figurine) and what they’ll be launching next quarter (BB cream and Clarifying Cream).
Then, Dyah Fitrisally (Product Manager Kiehl’s Indonesia) presented the four collections from Aromatic Blends, Fig Leaf & Sage, Nashi Blossom & Pink Grapefruit, Orange Flower & Lychee, Vanilla & Cedarwood. She explained that each scent carried in the trio products (Aromatic Mist, Skin-Softening Body Lotion and Skin-Softening Body Cleanser) was formulated with fewer ingredients which were found in traditional fragrances. Two unique key ingredients created a pure aroma which perfectly represent the company’s apothecary heritage. She also mentioned that the Body Lotion were inspired by the iconic Kiehl’s Creme de Corps, which is proven to deliver hydration throughout the day.
Each collection has a unique sourcing location and inspiration from around the world. Ingredients like Orange Flower, Pink Grapefruit and Sage essential oil were captured on-site directly after harvesting by a natural ingredient extraction, using steamed water to deliver their freshest and strongest aromas. Vanilla and Cedarwood were harvested from sustainable sourcing to support local community. And the most interesting approach is Aromatic Reproduction. They used this technique to recreate the scent without destroying the real plants and to mimic the real aromas of Lychee, Nashi Blossom and Fig Leaf.
This new family of products really suit the overall Kiehl’s apothecary heritage (hello New York!), right down to the packaging. Perfect for those who opted to wear layering body care products for everyday use. All you have to do is pick your favorite line out of four. Yes, it’s that simple.