THE INSPIRATION “It’s based on my own personal travel needs, and those of my team, our Tartelettes. We wanted to make something super travel-friendly for the holidays,” says Tarte founder Maureen Kelly. “That’s really what the holidays are about—travel, family, people you love.”
- THE BLUSH “Our Amazonian Clay powder blush lasts 12 hours.”
- 8 LIPGLOSSES “Small enough to put everywhere! I keep them in my car, on my desk, a couple in my jacket pockets—so whenever you need gloss, you’ve got it.”
- THE POWDER Nixes surface oil for a full 12-hours and it’s truly colorless so it works for all skin tones.”
- THE BRUSH “It’s a really great, full-size brush—not a chintzy one. We sell it at retail.”
- 24 EYESHADOWS “The shade names are based on places we’ve traveled, like Napa Grape and Hampton Waves. We picked them out of a hat!”
- THE MASCARA “Lights, Camera, Lashes! It’s our bestselling mascara.”
- THE CASE AND MIRROR “The design was hand-sketched by our creative team!” says Kelly. “We figured, even if you’re traveling, you still don’t want a tiny mirror.”
THE VALUE “$512 For $54.”
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