IT’S NOT COOL TO BE CRUEL

In this case, it’s not pretty if you’re being cruel to animals.

Have you ever imagine that the lipsticks we’re using were actually made from ladybug’s shell or the shimmer you’re applying is made possible by fish scales? That’s nothing compared to what I’ve seen through investigation video titled “The Ugly Truth” shown during the launch of Cruelty Free Campaign by The Body Shop Indonesia this morning.

Animal testing for the sake of our cosmetics is really not cool. It’s cruel. In the video shown, thank God my pics above are kind of blurred so you can’t see how the animals like mice and rabbits are suffering for the sake of our beauty products. According to Cruelty Free International, over 80% of countries across the world are still doing animal testing for cosmetics. Therefore, together with The Body Shop, they are committed to this cause and working together to achieve a worldwide ban on animal testing. As we all know, one of The Body Shop 5 values is “Against Animal Testing”. Both are now doing it with our help as customers, to sign the pledge in The Body Shop’s stores around the world, including Indonesia. “We hope that slowly, every region in the world will adapt this Cruelty Free campaign. And based on our experience, customer’s involvement and commitment will be heard more. The Body Shop has been doing “against animal testing” since 1996,” said Rika Anggraini, Corporate Social & Environmental Values Manager The Body Shop Indonesia.

Rika later explained that The Body Shop has been using a more reliable non-animal methods for products testing. “We’re using EPISKIN, it’s a synthetic human skin that react almost the same like our skin. We use them for ingredient test before the product developed and allergic test after the product has developed. It is more expensive, but no animals were involved at all.”

To kick off this campaign in Indonesia, local actresses and model, Rachel Amanda, Tya Ariestya and Laura Muljadi which are known as The Body Shop’s loyal customers since the Brit’s brand entered Indonesia, were signing the pledge at the event in Hotel Mulia, Jakarta, Indonesia. You can also help by dropping by to your nearest The Body Shop store and sign the pledge and leave your name and email. Or, simply log in to http://www.thebodyshop.co.id/ starting tomorrow.

At the same event, The Body Shop Indonesia also launched 100% Cruelty Free Makeup Collection by Lily Cole. Named the first ever global brand ambassador, Lily collaborated with The Body Shop for this lineup which includes lip shine, radiance primer, eyeliner, duo lip and cheek called dome, shimmer cubes and puff on radiance. Pretty in pink packaging, bright colors (many in purple, Lily’s favorite color) and shimmer that comes from mineral mica, not clam shells.

Being an eyeliner kind of gal, my favorite product from this line is the liquid eyeliner. Smudge to make smoky eyes look more natural, or leave the line straight. This limited edition collection will be available in selected The Body Shop Indonesia stores, starting tomorrow. And stay tune, cause this line will grace the runways in Jakarta Fashion Week, starting November 3, 2012 in Plaza Senayan, Jakarta, Indonesia.