ICONIC BAG: REINCARNATED

One of the must have for celebrities and fashion elites is reincarnated for Autumn/Winter 2012.

This IT bag is actually a cross between Mulberry’s classic Bayswater and Elkington (their men’s briefcase). Simply known now as Alexa, this bag was conceived in tribute to Alexa Chung, Britain’s broadcaster/model/fashion icon. No, this bag wasn’t designed by Alexa herself, nor it’s a collaboration. Emma Hill, Mulberry’s creative director once said, “Mulberry has this tradition of naming bags after girls. But it wasn’t a collaboration, she didn’t contribute to the design process.” That was after Mulberry creatives saw Alexa carried an Elkington. They thought it looked good on her, and they decided to make a new version of Elkington. Voila! There’s an Alexa bag.

For Autumn Winter 2012, Mulberry added a few bits (read: striking stud embellishments) forming a zig zag pattern to Alexa. Those rivet and tassel made them more tempting. This ZigZag collection was inspired by Aztec prints, and comes in ink blue, black and snow white color. I love the white ones. 

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