MALE MAGNET FRAGRANCE
As fashion lovers, we all know one must have fashion item in our closet which will make us look sexy, elegant, ultra chic and efficient for any events in our life. Little Black Dress, who doesn’t have it?
Just like a concept of Little Black Dress that every women should (read: must) have in their closets, Guerlain, a classic beauty brand since 1828, launched La Petite Robe Noire (means LBD in French). And just like LBD, that makes you feel good and powerful every time you wear it (which explained why we all have more than one inside our closets due to addictiveness to LBD), Guerlain La Petite Robe Noire does exactly that. Once you sniff it, it becomes addictive.
I attended the launch at Grand Hyatt Hotel, Jakarta yesterday to find out more about the sassy fragrance. “Guerlain as a brand, was and still a favorite among royalties,” said Raj Prem Bhojwani, Director of PT Aura Essence, who is the third generation of sole distributor that brought Guerlain to Indonesia. “Our first Indonesian President, Soekarno was a fan of Shalimar perfume,” he mentioned about the most famous Guerlain’s fragrance which was created back in 1925.
As an expert in the world of perfumery long before anything else that followed like make up and skin care, Guerlain did La Petite Robe Noire differently. “We collaborated with duo Kuntzel and Deygas, renowned visual artist with works such as “The Pink Panther” to create the character and advertisement. And the beautiful glass bottle is almost an exact replica of the 1912’s design L’Heure Bleue and Mitsouko by Guerlain in 1919,” explained Caroline Lesueur, Guerlain Asia Pacific Marketing Manager.
I enjoy the lovely presentation with Nancy Sinatra’s song “These boots are made for walkin” playing on the background (click to watch the ad here http://www.youtube.com/watch?v=hzgUfhnAjjs). And even more when they spritzed the fragrance on a piece of uniquely blotter made from fabric like a cloth tag. Frankly speaking, at first I was expecting a different scent, more grown up fragrance like the other Guerlain’s fragrances. But surprise surprise, it doesn’t. At all. It reminds me of a rose macaron. Sweet and creamy. All the sweet temptation came from floral scents like rose, jasmine and orange blossom, fruity cherry, apple and blackcurrant, and powdery notes from white amber and musk.
Actually this 2012 La Petite Robe Noire are the latest version of two previous La Petite Robe Noire which were exclusive and limited edition thus only available in selected markets, back in 2009 and 2011. But this time, Guerlain made it available to the mass market by their in-house perfumer, Thierry Wasser.
As an Eau De Parfum lover, I do wish La Petite Robe Noire will be available soon in EDP, as for now they only available in Eau De Toilette (EDT), Body Lotion and Shower Gel.
Guerlain La Petite Robe Noir price list in Indonesia:
– 30 ml EDT, Rp 610.000
– 50 ml EDT, Rp 830.000
– 100 ml EDT, Rp. 1.230.000
– 200 ml Body Lotion, Rp 590.000
– 200 ml Shower Gel, Rp 475.000