SPARKLE OF JOY

Known globally for his signature pleats, the designer Issey Miyake created a unique label in 1993, Pleats Please. Represents a breath of freedom, the pleasure of unrestricted expression and unimpeded movement, his iconic look now delivered in a fragrance.

I attended the launch event for Indonesia’s media at Forme, a very nice furniture showroom in Jakarta. With fellow medias and bloggers, we were taken for a virtual walk to the development of Pleats Please, design of the bottle and the dynamic ad film which created by Nick Knight, one of the biggest names in contemporary photography. 

Clemence Negre, Asia Pacific Trainer for Beaute Prestige International, principal of Issey Miyake Fragrance, delivered the presentation and when I had a time to chat with her, she precisely told me about the whole fragrance in one word. “It’s all about JOY,” said Clemence who wore a Pleats Please by Issey Miyake dress from Fall/Winter Collection 2012.

To capture the joyous feeling and pays homage to a seminal fashion creation, the perfumer Aurelian Guichard composed a bright and cheerful bouquet. A hybrid fruit called Nashi which opens the sparkling top note, resemblance the aroma of fruity pear and apple. Floral notes from peony and sweet pea add the femininity yet delicate composition at the middle note. And at the very base, we can feel the mild sensation from the mixture of cedar, patchouli, vanilla and white musks. 

Check out the bottle! The sophisticated pleating interpreted to embody the 2D image of the pleat, becomes a 3D glass bottle. The cap takes the form of a floral calyx, carefully pleated which symbolized the white flower and the Pleats Please Fabric. 

After the presentation, we were given the first hand sniff of the fragrance through a pleats bracelet which was spritz with Pleats Please. Comes in Eau De Toilette, the first thing that slipped to my mind was: it’s different from the previous Issey Miyake’s fragrances such as L’Eau d’Issey. If they blind cover me, I won’t even guess if this unique scent is one of Issey Miyake’s fragrances. It’ll be perfect for day fragrance, as it has the cheerful scents and lightness in it.

And like the Pleats Please fashion collection that embraced by women all over the world because of its comfortable fabrics, easy wear and care, this fragrance counterpart will be loved as well, for its breath of freedom and happiness. 

The product range and their retail prices are as follow:
– EDT 30ml, Rp 575.000
– EDT 50ml, Rp 810.000
– EDT 100ml, Rp 1.110.000
– Moisturising Body Lotion 150ml, Rp 505.000
– Deodorant Spray 100ml, Rp 450.000
Pleats Please by Issey Miyake will be available at major department store in Jakarta, Indonesia by October 2012. 

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