AGING THE ‘FRESH’ WAY
Who could’ve thought that a collection of soap will make this iconic brand still exists for 21 years.
Back in 1991, Lev Glazman and Alina Roytberg, set out to create the perfect artisanal soap. They made a clear vision to launch a beauty brand that use natural ingredients like sugar, milk, soy and rice. From year to year, Fresh continue to launched unique and natural ingredients like Sake from Japan and Umbrian Clay from Italy.
To commemorate Fresh’s 21st birthday, they launched “Fresh Turns 21 Oval Soap Collection”. Why Oval Soap? It is the product that got them started the whole thing in the first place. This latest and limited edition collection are scented with Hesperides Grapefruit, Patchouli and Sugar (most favorite scents from the brand). The difference is in the wrappers. They’ve collaborated with artist and illustrator R. Nichols for the sweet looking packages. How cute are they?
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