POP GOES THE RETAILS
Comme Des Garcons made the Pop Up Shop concept popular with their “Guerilla Shop” back in 2004. It’s now becoming a trend for retailers especially those who want to open a short term sales spaces back in the US, UK, Australia and Canada. Small and temporary, it can attract more new customers for its’ uniqueness. Check out this pop up shop from Uniqlo in NYC. It reminds me of Rubiks.